While there's nothing concrete yet, the area off the SE coast is now an orange with 40% odds of development.
In the next 48 hours, a non-tropical low is increasingly likely to develop along a stalled boundary--a common method of tropical genesis in the homebrew region. With a ridge building over the top of the boundary, it looks like anything that develops is likely to get steered toward the coast. It's a fairly uncertain evolution as the non-tropical low could develop tropical characteristics this weekend/early next week, become subtropical, or stay nontropical.
I think what is different between this one and 99L, which almost became tropical but then went extratropical and hit Nova Scotia is 1) this is likely to develop much further south in a more tropical rather than baroclinic environment, and 2) that the ridging to the north is likely to prevent an escape route.
Where it goes is still a bit unclear, but the model look right now is somewhere along the Carolina coast and then possibly NW into the region. For something not terribly far out, there's a lot to be determined.