There's a dude on here (Jebman) who was also a poster decades ago on, I can't remember if it was Easternuswx or Wright-Weather (former forums), who is extremely passionate about winter and his walks. At the time, he lived in the Mid-Atlantic (now Texas...strange...lol) and would post about his many walking adventures in the snow with many adjectives. Just a very funny, enthusiastic guy who "blogged" his "Jebwalks" for all to read. The term has stuck.