As always with a coastal storm, there's 1000 moving parts and subtle changes can initiate huge sensible weather changes at any given location. In general, for those of us in the metro corridor, I think we want to look for a few things to make the storm more white than wet (in no preferred order):
1. Increase confluence and lower heights to our north/northeast. This would resist the N/NW motion of the storm and help lock in colder air longer.
2. Increase the forward speed of the storm. It still has been trending slower, which gives more time for our very nice antecedent airmass to move out. Speed it up and it's moving precip into a better airmass for snow.
3. Delay/weaken the northern stream shortwave in the Great Lakes that yanks it north/northwestward. Without this shortwave, this storm is probably a southern slider. We want it to just provide a LITTLE pull to get it up the coast, but not TOO MUCH that would make it cut to Cleveland. Clearly the trend so far has been too much phasing.