This is in general anyway.. how things work. The world loves and is fascinated by excitement, extremes , and hype. That doesn’t mean everyone by any means. But as you know.. the more excitement and enthusiasm that is created .. the more people are drawn to it. In general (again not always) it’s human nature. An example. JB made more money at Accuwx for himself and the company than any 10 Mets there combined. Probably was a bunch of better Mets during his tenure that made 40k a year while he was making 6 figures. Yet he was the face of Accuwx and was able to start his own company . All based upon getting folks excited and to buy in . It’s true in any industry. It works.