Yep, I had to spend $7K to Comcast for them to run the line up the hill to our house here in Deep Creek a few years ago to get their service. Otherwise, I would have had to pay for satellite internet which is capped at 10GB/month (we'd go through that in a day hosting friends). It was "only" $7K since the houses down the street at the bottom of the hill had service. If not for that, I can't even imagine the cost.
It's unacceptable that rural communities are left behind with what should be accessible to all residents at a much cheaper price (for install/etc).