Latest noaa advisory discussion describes the unfavorable conditions that Elsa is up against. In west Florida we always have to worry about tornadoes flash flooding of course ahead of storms like Elsa, but luckily I won’t feel the need to buy $80 sheets of plywood for now :-)
The environment over the eastern Gulf of Mexico is not ideal for strengthening, with moderate westerly shear and some dry mid-level air. However, upper-level divergence ahead of a trough over the east-central Gulf could result in some intensification of the system during the next 12-24 hours. The official forecast continues to show the cyclone nearing hurricane strength while it approaches the north Florida Gulf coast, but this is at the high end of the numerical intensity guidance.