There's an interesting discussion ongoing in the mid-Atlantic severe thread concerning the general ignorance of the populous when it comes to watches and warnings that are issued and what each means. This is something that personally drives me crazy. A few weeks ago there was a storm entering Lanco from the southwest that was TOR warned - we had the radio on and after the warning alarm and the announcement ended the on-air personality followed up by telling listeners that there wasn't anything to be worried about at that time, "it's only a warning, not a watch."
How does a warning not sound more ominous than a watch does?
Not to mention, a watch typically covers hundreds of square miles, a warning is for a much more specific area.