The point is to provide the freedom for them to operate. If the market for their business is lost, that's a different story and there is nothing any of us can do about it.
There is definitely a subset of people who can't wait to flock to forums like this one to say "I told you so" if deaths in opened states suddenly spike. Zero doubt about it. Lockdowns have become a religious cause for some, and also a means to effect the social change they desire (universal health care, universal basic income, mass teleworking, etc.).