100 percent agree...It's expensive for the family that goes once a year on MLK day or Christmas week who rents skis, pays for a lesson, buys a window ticket, eats breakfast and lunch in the lodge, rents a locker, pays for parking etc. It always will be. For the regular skier who knows how plan, and skis more than 4 times a year, it's one of the few activities that is cheaper than it was 15 years ago.